The Cluetrain Manifesto: The End of Business as Usual Paperback

The Cluetrain Manifesto: The End of Business as Usual Paperback

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This nationally acclaimed bestseller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.


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This nationally acclaimed bestseller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

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"The most important business book since In Search of Excellence. Get a clue. Read the book." -- Jeff Angus, Information Week
"You must read The Cluetrain Manifesto. So: read it, inhale it. If it pisses you off...GREAT!" -- Tom Peters

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